Messages broadcast to mass audiences. Brochures. Speeches. Letters. Memos. Urges. Pleadings. Demands. Directions. Decrees.
Or wishful admonitions tossed like paper airplanes from head office windows?
Organizations that are communicating effectively today are holding real dialogues with their stakeholders. They know what's on their minds. They’re telling stories. They’re listening. They’re utilizing the complete message system. They know that what they do speaks as loud as what they say. They’re speaking in one voice. They’re honouring the diversity and individuality of their audiences. They’re solving problems. They mean what they say.
They’re harnessing the power of conversation.
If what causes aesthetic values to evolve over time also impacts linguistic values, writers might be able to learn from the world of graphic design.
An antidote to when theory and method get in the way of the human and emotional.
I've seen a lot of expensive consultant work go unused. Here are some do's and don'ts I practice, gathered from years of hiring and working with consultants.